Optimizing for Search (SEO)

Search Engine Optimization

Upon completing the guided interview on your topic, MakeMEDIA will send you an email to let you know when your article draft is ready.

Your article's text will already be optimized for search engines based on the keywords you entered when creating the outline, including using the keywords within your section headings and throughout the body text.

To improve your chances of getting the article ranked on Google and Bing, add the following to your article before publishing it:

Add images with your keywords as IMG ALT tags

In Wordpress, you will see the field to add the IMG ALT tag when you upload an image.
At a minimum, include a Featured Image.
The more images you include, the more keywords you can include within IMG ALT tags.
Focus on a maximum of two or three keywords per article and be sure they are all related to the same concepts in your article.

Add a link to another page on your website

This is known as an internal link.
The keyword you link should relate to the page you are linking to and not the keyword(s) for this article.

Add a link to an external site

The keyword you link should not be any keyword that you are pursuing on your site.
Instead, use a keyword that is not relevant to your site. An easy way to do this is to link to Wikipedia or Investopedia to define a word in your article that doesn't conflict with a product or service you offer.
Other external link options: link to popular magazines like Forbes or Harvard Business Review.

Optional: Add video clips

There are studies that show that pages with more than one video clip attract more inbound links from other sites.
Google uses inbound links to your site as a ranking factor, a signal that validates your site's authority.
Videos help build your authority. Google transcribes the video to see how well it relates to your article.